Metaplanet Becomes Fifth-Largest Bitcoin Treasury Company, Achiving 85% of 2025 Target

Japanese hotelier Metaplanet (JPX: 3350.T) has become the world’s fifth-largest corporate Bitcoin holder after the Tokyo Stock Exchange-listed firm announced the acquisition of 5,419 BTC, worth approximately $632.53 million, taking its total holdings to 25,555 BTC, valued at $2.91 billion.

This purchase has helped the Eric Trump-backed firm overtake Bullish (NYSE: BLSH), a Cayman Islands-based digital asset platform and cryptocurrency exchange that counts venture capitalist Peter Thiel among its investors. Metaplanet is now only behind Strategy (638,985 BTC), Marathon Digital (52,477 BTC), XXI Capital (43,514 BTC), and Bitcoin Standard Treasury Company (30,021 BTC).

Metaplanet Makes Fresh $632 Million Bitcoin Purchase, Taking Total Holdings to 25,555 BTC

The company made its latest purchase at an average price of $116,724 per BTC, with the average acquisition cost of its entire 25,555 Bitcoin stockpile being $106,065 per coin. The buy, funded primarily through a recently completed $1.45 billion international share offering, has resulted in the firm achieving 85.2% of its 2025 target of accumulating 30,000 coins, and a quarter of the way toward its 2026 year-end goal of 100,000 BTC. Metaplanet’s year-to-date yield on its bitcoins has reached 395.1% this year.

The hotel operator and real estate company underwent a significant strategic transformation in 2024, which saw it pivot toward becoming a Bitcoin treasury firm in Japan and position itself as the country’s first publicly traded company to hold the alpha cryptocurrency. Metaplanet now strategically acquires and manages Bitcoin as a core asset, utilizing capital market instruments such as zero-interest bonds and options strategies to fund the buys and enhance shareholder value.

Last week, Simon Gerovch, President of Metaplanet, noted that its Bitcoin treasury operation has become an “engine of growth” that’s generating consistent revenue and net income for the company. Its vision includes fostering broader corporate adoption of blockchain and Web3 technologies, offering consulting services to help other businesses integrate Bitcoin into their operations, and building a bridge between centralized (Web2) and decentralized ecosystems.

Expert Stresses Protecting Bitcoin’s Core Principles Amid Rising Institutional Adoption

However, as Bitcoin continues to gain acceptance among institutional investors and corporate treasuries, industry observers urge the importance of maintaining the “digital gold’s” core principles.

Speaking to crypto media outlet Decrypt, Lionel Iruk, senior advisor to Nav Markets and the Managing Partner at Empire Legal, said that any push for adoption must “preserve” Bitcoin’s decentralized ethos, as excessive centralization or compromise of its core principles would risk undermining the very characteristics that set Bitcoin apart and drive its “global credibility and appeal”.

He also added that Bitcoin’s value proposition depends on remaining “independent, transparent, and censorship-resistant”, even as it gains legitimacy in traditional finance channels.

Metaplanet Expands Bitcoin Operations to the United States, as BTC Yield Grows Close to 400% in 2025

According to Metaplanet’s financial statement, in Q1 2025, it achieved a yield of 95.6% on its BTC holdings, followed by a 129.4% yield in Q2 2025. For the current quarter, running from July 1 to September 22, 2025, the company reported a BTC Yield of 10.3%. In the second fiscal quarter, the firm disclosed an operating profit of $5.5 million from $8.4 million in total sales. This performance was largely driven by its income-generation segment, which generated $7.7 million by selling BTC put options – an offering that is only profitable for buyers when Bitcoin’s spot price falls below an option’s given strike price. 

Last week, the company announced plans to expand its business to the U.S. The Metaplanet Income Corporation, a Miami-based subsidiary, will initially have $15 million in capital that will be used to manage derivatives operations and Bitcoin treasury activities in the country.

Metaplanet, which has been running budget hotels across Japan since 1999, made no mention of bringing its hospitality wing to the States, but clarified that the new subsidiary will be separate from its Bitcoin treasury operations.

Despite the $632 million BTC acquisition, Metaplanet’s 3350.T stock dipped 3% by the end of today’s trading session as Bitcoin’s price fell to a 24-hour low of $111,700 before slightly recovering to under $113,000. The company’s shares are changing hands 73% lower than their all-time high.

Also Read: Bitcoin Price Prediction 2025: BTC Aims for $120K After Bullish Close

At the time of writing, Bitcoin (BTC) is trading at $112,562, down 2.68% in the last 24 hours.