Amazon Prime Day is an annual shopping event exclusively for Prime customers, where the e-commerce giant offers big discounts, special promotions, and exciting offers on a wide range of products. Typically, the event spans four days, with the 2025 edition running from Tuesday, July 8, through Friday, July 11.
While the deals are too good to be true, it is all too easy to get duped into paying more for products that you may not need. The rule is simple: don’t buy stuff that you weren’t planning to just because there is a heavy discount during Prime Day.
The purpose of this guide is to help to shop smarter and actually save money on good deals during Amazon Prime Day.
When is Amazon Prime Day 2025?
The 2025 Amazon Prime Day began on Tuesday, July 8, at 12 AM PDT, and will run until Friday, July 11. This year’s event offers Amazon Prime members exclusive access to millions of deals across more than 25 product categories.
The shopping holiday has been an annual tradition since 2015, and this year, the retail giant will be offering four days of discounts on thousands of products of all kinds to Amazon Prime members.
How to get a Free Amazon Prime Membership?
A standard Amazon Prime membership costs $139 per year or $14.99 per month. There are also other discounted options available, such as Prime Access ($6.99/month) for government assistance recipients, and Prime for Young Adults ($7.49/month) for those aged 18 to 24.
However, there is a way for you to become a Prime member without paying any fee and take advantage of Amazon Prime Day. You can get a 30-day free trial of Amazon Prime and cancel it if you decide that it’s not for you. While most of the products on offer during Prime Day require a Prime membership, not all of them do.
How to Save Money During Amazon Prime Day?
Here are some tips for you to make the most of the biggest shopping holiday of the year while avoiding some common pitfalls:
1. Only Buy Products You Already Planned to Buy
The reason for rule #1 is that Amazon is designed to divert your attention away from the product that you actually want to buy and instead get other stuff that you hadn’t intended to. The Prime Day promotion is designed to encourage you to purchase things you don’t need, and somehow get you to sign up for a Prime membership for the things you do have an eye on.
Amazon creates a false sense of scarcity to drive sales numbers, which is why the “lightning deals” products are only available for a limited time and in limited quantities. They take advantage of the Fear of Missing Out (FOMO) syndrome. The truth is that you are not going to miss out on the best deal because the marketplace will offer better deals during the holiday season, when you can buy the same product cheaper than on Prime Day.
2. Compare Prices with other Retailers
Amazon doesn’t always have the best deals on offer. With a little open mind, you may even get Prime Day-level prices on products at other retailers like Target and Walmart. While Amazon is a good place for electronics and home appliances, other outlets like Nordstrom have better selections for clothes, and their Anniversary Sale is set to start on July 12.
3. Check the Seller
You may assume that all products on Amazon come from Amazon, but the truth is that the retail giant hosts the stores of thousands of third-party sellers. However, not all of them are reputable. You can check the seller’s ratings by clicking on their name under the “add to card” button. Always go for sellers with a 4 or 5-star rating. The safest way to shop on Amazon is to hit up a seller recommended by the platform.
4. Use Price History Trackers
While Prime Day provides you with the best deals on products, Amazon is known for artificially inflating prices to make the discount seem better than it really is. There are several tools available that can track the historical prices of products available on the marketplace.
Keepa is a browser extension that shows historical prices of products. CamelCamelCamel is also another tool that serves the same purpose, but it can also track a specific item and alert you once it becomes available on Amazon at a discount.
5. Wait for End-of-the-Year Sales
If you are a patient shopper, then you may be the luckiest of the bunch. As much as Amazon’s Prime Day is a mega shopping event to get some of the best products at their cheapest prices, the biggest retail savings and markdowns always come during the Christmas season.
Wait till November and you can take advantage of Black Friday deals, which are likely to be bigger and better than Prime Day savings overall, unless you are buying school supplies, which are not put on sale during that time of the year.
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Final Thoughts
Amazon Prime Day is one of the biggest shopping events of the year, and is the time to get the best deals on the products you want. Customers are required to have a Prime membership to avail the discounts, which can put off some eager users.
However, with a free trial, you can take advantage of the Prime Day season and get the products you want at the cheapest prices, and cancel it within the 30-day deadline. Keep in mind that this shopping festival isn’t the only one out there before the year’s end. Black Friday and Christmas are when retailers go all out to clear their stock, a key shopping period.
While Amazon Prime Day is enticing, you need to be a patient shopper and only go for things that need to be purchased right away. The ones that aren’t a priority can wait until the end of the year.
